I think there are a lot of lessons to learn from the European Super League (ESL) stunts. 
You can find the back story here, but let me summarize and share mine. 

Owners of the 12 biggest football teams in Europe decided to break out of the Champions League to form the ESL. The plan has been on for many years and they finally executed. 

Big teams contribute significantly to the revenue generated from the Champions League Games, however, they do not get enough of the revenue back because the sharing formula wasn't the best for them. The ESL proposal had promising numbers and could increase the club's revenue significantly. 

They had it all right, however, a key part of the plan was neglected.  They failed to consider the major key stakeholders, the fans, the players, the managers. 

So while they had a beautiful plan to increase the club's valuation without the major stakeholder's interest, the execution crumbles. 

Fans rejected the plan and now all teams are withdrawing. 


Read more: https://www.bbc.com/sport/football/56823501